Good Gifts Showcases AI-Powered Merchandise Innovation at PSS Hong Kong 2026

Exploring how AI is transforming product development, procurement, and brand merchandise innovation.

Hong Kong, September 17, 2026 — Good Gifts joined over 200 procurement and supply chain professionals at the Procurement Success Summit (PSS) Hong Kong 2026, marking the summit's first edition in Hong Kong.

Under the theme “Riding The Wave: Agility, AI & The Future of Procurement,” the event brought together industry leaders from global companies across retail, finance, technology, and consumer goods to explore how AI, innovation, and collaboration are reshaping procurement.

From Experience to Growth: AI in Action

At the summit, Ariel Chao, Marketing Director at Good Gifts, delivered a keynote titled “From Experience to Growth: Four AI-Driven Shifts in Value Creation.”

Drawing on Good Gifts' experience in branded merchandise design, product development, and global supply chain management, the presentation explored how AI is transforming industry expertise into scalable business capabilities.

By integrating AI into product research, creative development, design visualization, and merchandise planning, Good Gifts is accelerating the journey from initial concepts to market-ready products.

These capabilities are supported by the company's extensive product knowledge, creative expertise, and supplier network, allowing brands to explore more possibilities, respond faster to market demands, and make more informed product decisions.

Introducing Good Flow: An AI-Powered Merchandise Innovation Platform

A key highlight of Good Gifts' presentation was Good Flow, the company's AI-powered merchandise innovation and supply chain collaboration platform.

Built on nearly two decades of industry experience, Good Flow brings together trend insights, AI-assisted product creation, intelligent product selection, and supply chain resources within a connected digital environment.

The platform is designed to help brands streamline merchandise planning, explore new product opportunities, and build on existing knowledge across projects and teams.

As branded merchandise evolves from promotional giveaways into an important part of brand engagement, Good Flow offers businesses a more connected and scalable approach to product innovation.

Connecting Innovation with Global Brands

Beyond the keynote, Good Gifts showcased selected merchandise projects developed for international brands, including Starbucks, 7-Eleven, and SK-II, alongside sustainable lifestyle products from its own brand, KAFFTEC.

The showcase highlighted Good Gifts' capabilities across creative design, branded merchandise development, sustainable product solutions, and end-to-end production.

Through conversations with procurement leaders and brand professionals, the summit created opportunities to exchange perspectives on AI adoption, merchandise innovation, and future collaboration.

As AI continues to reshape business operations, Good Gifts remains focused on combining technology, creativity, and supply chain expertise to help brands bring innovative products to market.

About Good Gifts

Founded in 2005, Good Gifts is a branded merchandise solutions provider specializing in creative design, product development, manufacturing, and marketing. With extensive experience serving leading global brands, Good Gifts combines creative capabilities, integrated supply chain resources, and AI-powered innovation to deliver end-to-end merchandise solutions.