
About Us
At Good, we believe great products begin with great ideas — and the ability to bring them to life with speed, creativity, and care. Since 2005, we’ve helped leading global brands transform concepts into merchandise that people want to keep, share, and remember. Our strength lies in the unique combination of a fast and agile supply chain in China, a creative design team that turns stories into tangible products, an extensive IP collaboration library, and pioneering work in eco-friendly materials and sustainable solutions.
Guided by our values — Passion, Empathy, Truth, and Innovation — our mission is to become the world’s leading creator of trend-driven consumer goods. Beyond one-stop merchandise services, we continue to innovate with KAFFTEC, our eco-focused brand, and LTO, our lifestyle label. Every project we deliver reflects not only our expertise, but also our commitment to helping brands grow with creativity, responsibility, and lasting impact.
Our Strength in Numbers
20
Years of Expertise
300+
Creative Professionals
500+
Trusted Suppliers
250+
Global Brand Partners
12+
Markets Worldwide
4000+
SKUs Annually
Trusted by the Best
Our Brand Partners
We are proud to serve 250+ leading brands across industries such as beauty, fast food, automotive, retail, designer toys, and more.
Certified Sustainability
We earned a Bronze Medal from Ecovadis and a B rating from CDP. Our eco brand KAFFTEC scored 102.6 and was accredited as a B-Corp, underscoring our commitment to responsible innovation.
Award-Winning Design
From user research to original design, our award-winning products help brands innovate and connect.
Let’s Create Something GOOD Together!
Submit your project brief or discover ideas from our case library.
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