Give Good, Creating New Lifestyle.
The Power of Good
Every brand has a story. Ours began in Shanghai in 2005, with a belief that products can do more than sell — they can inspire, connect, and last. From those early days, we’ve grown into a team of hundreds serving leading global brands. Along the way, we’ve combined design creativity with IP resources, sustainable materials, and agile supply chains into one seamless service — giving brands a smoother path from idea to impact.
“Good” is more than our name — it’s how we approach every project. Through Kafftec, our eco-focused brand, and LTO, our lifestyle label, we put this belief into practice by exploring how design and sustainability can move forward together. For us, Good means creating thoughtful products that brands are proud to share and people are glad to keep. If that’s the kind of Good you believe in, let’s build it together.
What We Believe In
Our values guide how we design, build, and deliver — shaping every product and every partnership.
Passion
We care deeply about what we create, treating every project with passion and dedication.
Empathy
We listen deeply to both clients and consumers, designing with true understanding.
Truth
We work with honesty and clarity, building trust in every partnership.
Innovation
We keep exploring new ways to design, produce, and deliver.
Recognized for Design
International awards highlight our focus on originality and user insight.
Committed to Sustainability
Global certifications prove our responsibility to people and the planet.
Our Global offices
Our worldwide network is here to support your next project.